Workshop on Brand Building And Marketing
‘Marketing on a Shoestring Budget’ by Vidushi Agrawal is a brand building and marketing strategy workshop. We teach business owners, founders, CEOs and entrepreneurs how to build stellar brands and create winning marketing strategies to achieve their business objectives.
‘Marketing on a Shoestring Budget’ by Vidushi Agrawal is a brand building and marketing strategy workshop. We teach business owners, founders, CEOs and entrepreneurs how to build stellar brands and create winning marketing strategies to achieve their business objectives.
You have a business, but is it a brand?
When a business gets established as a brand with a focused vision, clear marketing objectives and effective communication strategies, it aligns with target audiences like a laser pointer.
When a business gets established as a brand with a focused vision, clear marketing objectives and effective communication strategies, it aligns with target audiences like a laser pointer.
Build a Brand
A brand strategy workshop is the most effective way to build a brand and have a cohesive approach to marketing and communication.
A brand strategy workshop is the most effective way to build a brand and have a cohesive approach to marketing and communication.
Why Do A Brand Building & Marketing Workshop?
Why Do A Brand Building & Marketing Workshop?
When you introduce a product or service that solves a particular problem or fills a gap in the market, you establish the line of work as a business. You have all the intricate details of your business at the back of your hand:
When you introduce a product or service that solves a particular problem or fills a gap in the market, you establish the line of work as a business. You have all the intricate details of your business at the back of your hand:
the production cycles, sales targets and the break-even point
the available resources
the potential consumer segments
You may have plans to augment market share, expand the business geographically, increase points of sale and establish category leadership.
You may have plans to augment market share, expand the business geographically, increase points of sale and establish category leadership.
But how would you reach your potential consumer, stay relevant to each consumer segment, be on the top of the consumers’ minds, ensure they buy your products or services and come back to you again and again across space and time?
But how would you reach your potential consumer, stay relevant to each consumer segment, be on the top of the consumers’ minds, ensure they buy your products or services and come back to you again and again across space and time?
This is possible only when your business is able to maintain its market positioning by following a set of guidelines in order to have a consistent consumer experience at every touch point. This adds to the value proposition and improves customer perception of your product or service. This transforms your business into a BRAND.
This is possible only when your business is able to maintain its market positioning by following a set of guidelines in order to have a consistent consumer experience at every touch point. This adds to the value proposition and improves customer perception of your product or service. This transforms your business into a BRAND.
How do you know which marketing tools are best for you?
How do you know which marketing tools are best for you?
How do you know which marketing tools are best for you?
Avenues To Market
Avenues To Market
A majority of business owners are oblivious to the various marketing tools that can be used apart from Digital Marketing and Influencer Marketing. Yes, digital is important but is only one of the ways to promote your brand.
A majority of business owners are oblivious to the various marketing tools that can be used apart from Digital Marketing and Influencer Marketing. Yes, digital is important but is only one of the ways to promote your brand.
This Brand Research Workshop directs you to choose appropriate brand building strategies and marketing communication tools to build your brand. It lets you sieve through available resources, adopt international best practices and chart out a brand identity map. It helps you cut through the clutter to create a brand that leaves a lasting impression on the consumers’ minds.
This Brand Research Workshop directs you to choose appropriate brand building strategies and marketing communication tools to build your brand. It lets you sieve through available resources, adopt international best practices and chart out a brand identity map. It helps you cut through the clutter to create a brand that leaves a lasting impression on the consumers’ minds.
Finer Points
Who it's for?
Who it's for?
Who it's for?
When do you need this?
When do you need this?
When do you need this?
What will you gain?
What will you gain?
What will you gain?
Duration & Format
Duration & Format
Duration & Format
Feedback From Workshops
Feedback From Workshops
Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“
Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“
Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”
Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“
Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”
Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”Nandini Khandelwal, Founder -
CocoBee Home Linens“Shoo stories first workshop was a complete success! I as a participant was happy to have sat thru this workshop in which we discussed marketing with a shoestring budget. The workshop led by Vidushi was very interesting and gave a in depth insight of pros & cons of trying to build a business and make it successful and also fulfilling with a shoestring budget. Being a small group (gave every person a chance to participate in the discussion) of talented and hardworking enthusiastic individuals was very encouraging and an eyeopener! thanks Vidushi! hope to be able to attend more workshops such as these!“Rahul Rajput, Marketing & SEO -
Luthra Pneumsys“I had a very great learning experience here. It has proved to be greatly beneficial to me. For digital marketing this is the place.“Deepti Punjabi, Entrepreneur
“Attended an impactful and knowledgeable workshop with Shoo Stories which changed my mindset about marketing. Vidushi Agarwal is truly a subject matter expert and is great at imparting the key aspects about marketing and branding with subject to any individual company. Her in-depth organisation around the content and explanations will certainly go a long way to help me in building my personal and company’s brand.”Kiran Ajmera, Founder -
Meraqi Events | Drama Queen“Hi all just attended an amazing workshop on MARKETING ON A SHOESTRING BUDGET, it was mind blowing and very informative. Heavily recommend for all kinds of businesses! Much love! Thank you so much Vidushi!“Karishma Hingorani, Co-Founder -
Happiness Events“It was really an amazing workshop, really helped me cleared my doubts and paved the way forward for marketing my brand. Very insightful. Very interactive session. Thanks so much, Vidushi.”
Ask about our Personalized Brand Research Exercise
Ask about our Personalized Brand Research Exercise
Ask about our Personalized Brand Research Exercise
A brand research exercise is the first step towards pointing your business objectives toward a cohesive marketing and communication strategy. This is a three hour exercise where we deep dive into your business and create a brand definition document. This document becomes the backbone of all marketing strategies and helps us imprint your vision, mission and core values of the business onto the brand. Not just new businesses but even those that have been in existence for long have gained from getting this brand definition document in place.
A brand research exercise is the first step towards pointing your business objectives toward a cohesive marketing and communication strategy. This is a three hour exercise where we deep dive into your business and create a brand definition document. This document becomes the backbone of all marketing strategies and helps us imprint your vision, mission and core values of the business onto the brand. Not just new businesses but even those that have been in existence for long have gained from getting this brand definition document in place.
Here’s what we’ll be working on:
Here’s what we’ll be working on:
Brand Drivers
Brand DNA Map
Customer Journey Map
8Ps of Marketing