Customer Journey Mapping is a crucial step towards brand strategy and marketing. Every business is unique to its location, core values, business objectives and its potential consumer segments. The key is to analyse the existing and potential consumer behaviour, identify the journey that brings them to you and the psychosocial, socioeconomic factors that makes them buy into your brand. This data enables us to design and execute strategic marketing plans for each consumer segment. Example the marketing collateral designed for B2B audiences would be different from the ones made for niche B2C clients.

Get in touch with us to know more about our Brand Research Exercise.

Email us: mktgwithvidushi@gmail.com

Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.