Instagram Live is a powerful marketing tool to engage with your audiences when you have an event to showcase, launch a product, do a product demo or for discussions or debates on specific topics.

Here are a few tips on how you can use Instagram Live like a pro:

1. Add a clear title for new and potential audiences joining in

2. Begin Immediately

   • Avoid staring blankly at the screen while viewers are joining in, introduce yourself and the topic

3. Have a Pleasing Disposition:

   • Maintain a positive and an energetic presence throughout the live session. Smile!

4. Prep Co-hosts:

   • Coordinate with co-hosts in advance to ensure they are on time

   • Keep the audience engaged while waiting for co-hosts

5. IGTV Video Sharing:

   • After the live session, share the video on IGTV

   • Choose a suitable cover photo to represent the video when shared on your profile

6. Camera Placement at Eye Level:

   • Position the camera at eye level so you're looking straight at the screen

     
     

Reach out to me for any questions or comments you may have. We're on Instagram @mktgwithvidushi or email us on mktgwithvidushi@gmail.com

Note: we have a new brand identity, Shoo Stories is now Vidushi Agrawal.