When Did You Last Check Instagram Analytics?

Meta changes its algorithms almost every two - three weeks, as a result it is difficult to be a hundred percent certain about the type of post that will work on Instagram at any given time. When we began working on social media projects in 2015, we used to alternate between well-composed photographs, graphic posts, plain text posts and terrible-looking, square-cropped videos. When stories came around, we began using vertically oriented images and videos. After Instagram released IGTV, we saw people use both; videos shot in horizontal and vertical formats. Reels were introduced while IGTV was being phased out.

All along this journey, the instagram feature that we have kept our eyes peeled on are INSIGHTS. Each time we post, we regularly check its performance. Instagram's insights reveal a lot about the elements that make a post more visible than others. However, we admit that there have been times when have used all the elements possible and our posts still haven't worked! Over the years, our social media learning curve evolved and adapted to all the changes that Instagram brought upon us.   

Here are a few frontend and background tasks we follow, today:

• Add hashtags after the caption (some within the caption)

• Add trending music but make sure it's not too loud!

• Add alt text

• Add location

• Static posts work too

• Add hashtags on stories and reels then hide them

• Add trending gifs on stories and reels, hiding them is optional

Many believe that we need to keep hashtags to the minimum. We beg to differ on this score. Time and time again, analytics have surprised us with the number of people that have landed on our posts through hashtags.

Reach out to us if you have any questions about social media marketing. Email us: mktgwithvidushi@gmail.com

About us

Vidushi Agrawal is a marketing consultant and brand strategist since 2015. She works with businesses, transforms them into brands and empowers them to achieve their business goals.