From the agency perspective, measuring the success of a brand building and marketing project is different from how we measure business success. Primarily a brand's success depends on brand awareness, its recall value and subsequently on sales and market share. Brand strategists understand the business owners' need to clock in the numbers, however a thorough brand building exercise is a crucial first step for businesses to achieve long term growth.

Entrusting your brand to an experienced brand strategist and marketing consultant ensures that your business vision and goals are considered, planned for at every stage of marketing, branding and communication design.

So here's a checklist of items that could help you decide who you should entrust your brand to:

Work Experience:

• The brand strategists’ work experience includes projects from various industry sectors

• S/he has received immaculate feedback from previous clients

• His/her previous contracts have lasted a year or more

Skill Sets:

• The brand strategist should have the skills to strategise, plan and execute a wide range of marketing tools

• S/he has knowledge of industry trends

• S/he had a good understanding of business and economics

Responsibilities should include:

• Staying connected with you to understand internal processes, the business and production timelines to plan subsequent campaigns

• Has a 360 degree approach to brand building which optimally brings out the essence of the brand and influences the purchase decisions of its target audiences

Does S/he Fit The Role?

• Is your marketing person always teeming with ideas and rooting for the brand’s progress?

• Is s/he discussing your day to month sales numbers and understanding the reason certain products segments are under performing?

• Does s/he suggest ad spends, new opportunities to push products and other marketing avenues with you on regular basis?

Why Choose An Independent Professional:

• An independent professional and his/her team will have all hands on deck

• An experienced brand strategist will be a strong pillar of support to the business

• S/he will steer the brand towards success with an integrated approach to branding and marketing

Vidushi Agrawal is a marketing consultant and brand strategist since 2015. She works with Small Medium Enterprises (SMEs) and women - led businesses, transforms them into brands and empowers them to achieve their business goals.

Get in touch with us to know more: mktgwithvidushi@gmail.com